I can't say enough about iPhone except iPhone is amazing! This device (and I guess future competitors) are changing the way we can all communicate and do business.

It's so far from just a phone... you can even use it as a Skype phone over your wireless broadband! Put some credit in your Skype account and you can call any landline in Australia for around 3.1 cents per minute!! Telstra, Optus and Vodaphone must be very unhappy about that :)

Beware iPhone purchasers - Telstra charge $150 to unlock your iPhone to use it on other networks - even if you bought it outright... Small price to pay to be rid of Telstra forever! but still NOT nice. I'm with 3 now who allow Tethering without hacking the phone - basically this means that you can use it as a wireless modem which is half the point of having a mobile phone these days.. right?

Adwords, Search Engine Optimisation (SEO) and the latest thing 'Social Media'

Confused about SEO, Adwords, ROI, CPC and all the other online marketing you receive some "sales call" about every other day..?

Well while it's not rocket science, surprisingly I find not that many people are very good at it. There is so much right and mis-information out there where do you start..?

My general approach is that each click should not cost any more than the cost of printing a letter and attaching a postage stamp! - I run some very successful campaigns for average click cost of around 21 to 26 cents each.

I have years of real world experience with proven results in online marketing. The Ron Mack Machinery website I manage has many top level rankings for numerous relevant keywords. Visitors find the website from almost 3,000 different keywords every month. Just type 'metalwork machinery' into Google and judge for yourself.

A successful campaign takes time but it doesn't need to cost as much a you might think. This PDF from the Australian Web Industry Association is an excellent overview about SEO marketing.